Starting a Marketing Career at IQPC

5 10 2016

I may be biased, but I think starting your marketing career with IQPC (or any events company for that matter) is a great move! Unlike a lot of entry level marketing jobs you get to work across all marketing disciplines and channels, this exposure will help you decide where you want to focus in the future. You also get to work with highly motivated teams, working on tight deadlines and fast paced events that also enhance the learning opportunities.

But don’t take my word for it, have a listen to what some of my talented colleagues have to say in this video:

careers-video

Marketing Careers at IQPC

If you’re interested in joining IQPC at an entry level marketing role email your CV to me at jason.romain@iqpc.com





Marketing automation, digital natives and value based content at IQPC

4 10 2016

I recently sat down with Esther Smith, the Global Head of HR at IQPC to discuss the current state of play in Marketing within the group. You can read the whole post here: IQPC Blog

 





IQPC extends research capabilities with DART

5 09 2016

You can read more about The Shared Services and Outsourcing Network’s new Data Analytics and Research Institute through the IQPC blog by clicking the below map or watching the video.

For the last 20 years SSON, a subsidiary of IQPC, has been a one-stop shop for shared services professionals, offering industry-leading events (over 50 a year), training, reports, surveys, interviews, white papers, videos, editorial, info-graphics, and more. All that work has yielded huge amounts of data and so in May 2016 with the growing recognition that […]

via IQPC moves into Data Analytics — Life & Work at IQPC





IQPC Singapore launches Future Leaders Program

17 06 2016

IQPC Singapore has launched a new Future Leaders Program for Asia.

It’iqpcs designed to fast track the career of fresh graduates in Singapore and will expose the participants to opportunities in Marketing, Sales, Production and Operations, helping them choose an area of expertise. It’s like an MBA in applied event sciences! but with hands on learning that can accelerate your career.

To read more click here and to learn more about the great team you’ll be joining click here.





UBM Acquire CMI

2 06 2016

CMI logoInteresting press release from UBM yesterday about the acquisition of the Content Marketing Institute.

It seems on paper to be a good match, which I am sure will go through the normal M&A growing pains, but it does seem like a good acquisition for UBM and this blog post from CMI seems very positive.

However, I think it’s interesting from another level. Will the acquisition help UBM become a content marketing machine?

By applying the theory and strategy of content marketing (eating their own cooking?) CMI has very quickly built a highly successful series of events. Growing from 600 delegates in 2011 to over 4,000 in 2016 and spawning a number of successful spin offs around the world. The CMI events also show a level or speaker curation and pride in the agenda that is missing from many commercial B2B events. They also have some innovative approaches to sponsorship and event management.

It will be very interesting to see if UBM can adopt these practices and have a similar effect on other events in their portfolio. Perhaps a new model for the event industry.

 





We need a hash tag!

12 11 2015

The creative geniuses at Adobe are at it again…Thanks for sharing Dhiraj!





Ever Wondered What Happens At An IQPC Exchange?

21 10 2015

Have you ever wondered what’s so special about our Exchange format events at IQPC? Well here’s some insight into why the speakers, sponsors and delegates are so happy! Watch this video from our CMO Exchange in Florida.