I often get asked when interviewing people for marketing roles why I like working for IQPC, so I thought I should share some more insight.
I have worked for IQPC for the past 8 years in numerous marketing and production roles, I consider it a great company, dynamic and full of inspirational, hard working, highly motivated young people working on some great global event brands. It’s never boring!
IQPC employs over 1000 very talented young executives and organizes over 1500 events a year from 8 different offices around the world. In my role I am lucky enough to work with many of these talented people, all from very different backgrounds, and all committed to delivering the best results for customers. The people are key.
Our business is not easy, trying to research, produce and market a conference with 16+ top level speakers, the best sponsors and a 12-20 week lead time is no easy task. We don’t always get it right, we try, but our intent is to always create an event that exceeds the expectations of delegates, sponsors and speakers and I like to think in most case we achieve this target. The tight timelines and any number of external challenges means it can be a pressure cooker environment and not for everyone. But the satisfaction of meeting happy customers and seeing a good event come together is worth it.
The business is also built on innovation. New ideas on format, topics, speakers, locations and many other areas drive the business. I find the constant innovation and entrepreneurial creative process to be very rewarding. I also like challenges!
We have also invested in an outstanding CRM system, solid training programs, and new emarketing initiatives. We have also recently launched a number of online community initiatives that have helped us add more value to our key industries than just our conferences. We believe these communities will help create a deeper advocacy ladder and help introduce more people to the power of the information they will obtain and connections they will make at our events. Our net promoter score continues to improve each quarter and our customer retention is one of the highest in the industry. It could always be better, so we continue to push for improvement.
In addition to the entrepreneurial environment, All IQPC positions/roles are performance based. If you work hard, rewards will come in the form of monetary rewards or experience that can be leveraged at IQPC or elsewhere. Many former employees speak of the sound commercial skills they learnt at IQPC and have gone on to hold senior positions in larger companies and government organizations, we have an active IQPC Alumni that illustrates this profile. Others have put these experiences and rewards to work by developing long term careers at IQPC or within other companies in the events industry.
IQPC has a strong culture of promotion from within. Over 90% of senior staff at IQPC have been developed internally creating an energy that drives IQPC forward. It’s always rewarding to see a person move up within the organization.
There are career paths and training plans for all positions and many examples throughout the company of people who have moved through these career paths. I personally have worked my from a conference producer to a marketing manager in New York, to Marketing Director in Dubai and then Global Head of Marketing.
We also encourage international transfers and many employees have taken advantage of these opportunities to fast track their careers. The IQPC Academy also regularly runs international courses for high performers across the group and we invest significantly in external trainers. While this has been cut back during the recession; our global training budget remains substantial and sets the benchmark in our industry.
Work life balance is difficult in the information age. Our performance based culture definitely encourages people to work longer hours around deadlines but this is a choice that each individual employee makes. I personally have two children, who I try to spend as much time with as possible, but being a dad, husband, friend and marketing manager is always a balancing act. But in my opinion IQPC does what it can to offer the flexibility needed to maintain that balance.
From a corporate social responsibility stand point we often work with non-profit industry associations helping them spread their message by working with us on special events or attending existing events. We are also committed to improving our environmental footprint by reducing paper waste at our events and offices. We also run numerous internships that give students an insight into business and we also offer free delegate passes to post graduate students on numerous events.
I encourage prospective employees to visit our careers site (http://careers.iqpc.com) and watch the videos from some of our employees. They also have some very interesting stories!
Personally, the combination of the product, the people, the innovation, the pace and the entrepreneurial nature of IQPC make it a very rewarding place to work. I’m not going to lie, some days are harder than others, that’s why they call it work, but it’s never boring, and I enjoy the challenges.
Do any other IQPC Marketing Managers care to add their thoughts?