Apologies for the lack of updates, I just got back from two weeks on the road, visiting IQPC offices in Sweden, Germany and the UK.
We have so many great marketing managers at IQPC, all full of energy and great ideas, although the trips are often exhausting; I always come back energized and full of new ideas to test. Thanks to everyone who took the time to meet with me over the last 2 weeks.
I also often get floored by the cultural differences when I travel, especially the marketing approach of different organisations. I am often amazed at how one thing in one place can mean some thing else in another.
For example, This poster welcomed me to Sweden, in the Arlanda Express train station below the airport in Stockholm (apologies I took the photo with my iphone and it was cold, so not exactly quality photography):
It’s apparently for a very funny TV show in Sweden, but I don’t think it would work in NY.
This also captured my attention, IQPC as part of our green initiative also stopped making CD’s, and started placing presentations online for customers to download, so I finally found out what happened to the old CD’s in this amazing art installation in our Sweden office:
You have to love the creativity, and the CD installation wins my art prize of 2010. You also have to love the cultural differences – not sure my children will understand what a CD is? Let alone understand why they are on the wall. In many of our offices we put up posters of brochures for our events, like they are our products, when in fact our product is bringing people together to share information and network, so why not CD’s. I think Sweden has laid down a pretty big challenge as far as artistic integrity goes, are there any offices willing to challenge for the title?