Step 6 in my 7 step KISS approach to conference marketing…
Step 6 – Execute – As Bossidy and Charan said in their book, Execution is “the missing link between aspirations and results,” the biggest obstacle to the success of any conference is the absence of execution, the most common complaint from marketing managers is also time, it can be a suffocating tandem.
The time issue for conference marketers comes from the fact that the clock is always ticking. Once a venue is chosen and confirmed the clock has started. Time can be your worse enemy and your best friend. Use that sense of urgency to fuel your execution.
During the planning stage you built a timeline which you should now start putting into practice. Some small tips:
- Stick your timeline on your wall in a prominent place, cross it off as you go! Give a copy to your team members, or better still stick up in front of them!
- Put your timeline into outlook, and include the people you may rely on for material in the reminders. Better still set a reminder a couple of days before the deadline, and email your team a reminder before it’s to late.
- Start building your partnerships, don’t leave this until the end.
- Prioritise your activities, make lists and keep them up to date…
Timely execution is critical to your success. As Nike said…. Just do it!