Why Blog?

14 05 2010

People often ask me why I blog.

I have no ambition to be the next Seth Godin or Chris Brogan. They do it way better than I ever can, and I love my job with IQPC.

I blog,  because I can… It helps refine my art, marketing! I think sometimes we forget why we get into marketing, between all the deadlines and all the sign offs we forget that marketing is about communication. My blog helps me communicate with people who work for IQPC, people who are looking to work at IQPC and maybe the odd customer or competitor.

Recently I interviewed two very talented marketing people in New York and they had both read my blog. The fact they found my blog shows they know how to do research, and shows they care about what they do or what they are trying to do. It opens the door to a more meaningful conversation at a more advanced level.

I was also recently approached by one of our most talented marketers, Emma Cobbledick, who offered to help me out, why did she do that? Well she noticed I sometimes forget to use spell check (Yep, I am that busy) and because she gets it. She’s a smart marketer, she’s a communicator, she’s knows the art of story telling, and so she has “unofficially” become the editor of my blog.

Blogging is about communication. Telling and sharing stories…..Why don’t you blog?




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