Fans for sale!

13 07 2010

Social media is all about transparency and authenticity, but it had to happen I suppose, an ability to buy your way in, but will people believe it?

A very social media savvy IQPC colleague and I recently had a great laugh over a spam email she received offering her 3 comprehensive plans to market on facebook, the packages includes:

  • 3,000 fans / likes in 30 days guaranteed w/comments & activity
  • 10,000 fans / likes in 120 days guaranteed w/comments & activity
  • 50,000 fans / likes in 364 days guaranteed w/comments & activity

I love that it’s scalable, it’s cheap ($450) and better still we can even pay using pay pal!

And here we were trying to build some authenticity and reputation in niche B2B communities when we could have just bought 50,000 fans. Now that’s probably enough fans to fill a stadium (or exhibition hall). But as Seth points out here, beware of false idols.

As the John, Paul, George and Ringo once said “Money can’t buy you love” – none of these bought “fans” are going to turn into paying customers and none of them are the key influencers whose support really counts for something.

As everything trends towards zero, should we look for the fast way out, should we buy some fans, should we look for the quick win? It was using the quick way that got us here in the first place. It’s time to focus on truly differentiating your event (in format and message), building a high relevant content marketing strategy, developing a community and adding more value than you can capture! It’s never been easier, all the tools are at hand, just need to make that paradigm shift, no short cuts, just more hard work.




One response

14 07 2010

Totally agree Nomad, this is a false economy that can’t hope to have the same impact as building a genuine fan base. You can’t buy your way in to this and those who try will spoil it for the rest of us who are trying to reap the benefits of authentic conversations with/deliver value to our real customers and prospects.

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