I am not a particularly religious person, but given the reflective time of year I like what this cartoon from Hugh MacLeod implies (in a very light hearted way!). Which to me is…. marketing is everything, it’s the product, it’s the market, it’s your social media strategy, everything. In our business I think producers still play the biggest role in Marketing, without remarkable product we can only do so much. A good product is the best way to create brand worship!
It’s been a long and exciting year. I totaled 22 weeks away from home… lots of flights and too much time in airports, but it’s been a great year for marketing at IQPC, unprecedented growth from my perspective, launching numerous online communities, opening new offices and driving an online inbound marketing strategy that has created a whole new acquisition channel. I’m looking forward to next year!
Thanks to all the great marketers and researchers at IQPC, it’s been a pleasure working with you. And thanks to my valued blog readers thanks for the support, comments and emails!
Merry Christmas to all!