Marketing is god?

13 12 2010

I am not a particularly religious person, but given the reflective time of year I like what this cartoon from Hugh MacLeod implies (in a very light hearted way!). Which to me is…. marketing is everything, it’s the product, it’s the market, it’s your social media strategy, everything. In our business I think producers still play the biggest role in Marketing, without remarkable product we can only do so much. A good product is the best way to create brand worship!

It’s been a long and exciting year. I totaled 22 weeks away from home… lots of flights and too much time in airports, but it’s been a great year for marketing at IQPC, unprecedented growth from my perspective, launching numerous online communities, opening new offices and driving an online inbound marketing strategy that has created a whole new acquisition channel. I’m looking forward to next year!

Thanks to all the great marketers and researchers at IQPC, it’s been a pleasure working with you. And thanks to my valued blog readers thanks for the support, comments and emails!

Merry Christmas to all!




3 responses

14 12 2010

Thank you Jason for leading such an awesome marketing team!

14 12 2010
chris archer

Hey Jason,

Thanks so much for a fantastic year! You’re right, marketing is everywhere…

This year marketing brought me from IQPC Sydney to IQPC NYC, thanks in large part to you, so thanks again.

Happy Christmas mate
Chris Archer

23 12 2010

Hey Chris,

Your Welcome, thanks for all the hard work and helping to create a new way to market conferences!



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