eBook: Mastering The Basics of Social Media (from the team behind Click Egypt)

22 09 2011

The IQPC team behind Click Egypt, the online and digital marketing summit have put together this great Introduction to the basics of Social Media success ebook.

It includes the basic steps to get started: Management buy in, resourcing, growing bigger ears, focus, engage, learn, measure and teamwork. As well as some great tips on the major social media networks like Facebook, Twitter and LinkedIn. Plus some links to some cool tools you can use to simplify, organise and monitor your social network presence (and they are all free!).

It also includes this great quote from Scott Cook at Intuit, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. Which I think highlights how control of the messaging, if ever there was any, has really changed with social media and the depth of change that will be ultimately required within organizations if they really want to use social media in their communication mix.

You can see some of the amazing speakers (Coca-Cola, Pepsi, Vodaphone, Sony, P&G, Kraft, Nestle, Expedia and more) and read more about the event at www.clicksummitegypt.com or follow @socialmarketME. If you are in Egypt and interested in Online Marketing and Social Media this is a great place to start!

Advertisements

Actions

Information

One response

28 09 2011
dieta

….As companies seek to understand where and how social media fits one of the key questions asked is How can you move beyond branding with social media and directly affect business outcomes? At the same time theyre trying to capture new growth potential through disruptive forces and emerging channels like social. Conversations need to happen about social in the boardroom and at C-levels in order to affect real change in the organization..Successful social leaders get past the hype of individual social tools and focus more on the specific social media behaviors that can lead to revenue growth.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s