Generation Flux

15 01 2012

Fast Company Magazine is a great read if you don’t read it you should. I finally got around to reading this article from the last issue called “This is Generation Flux: Meet The Pioneers Of The New (And Chaotic) Frontier of Business” and it struck a chord.

For anyone starting their career out in the event business I think it has a couple of key messages that can help anyone deal with the rapid pace of change associated with event marketing and management.  Change is the only constant in the event business. And for existing managers in the business I think the article points to a number of challenges we face in finding, developing and retaining talent in this new chaotic world.

In the article Robert Safian defines Generation Flux as more an attitude than an age and it’s an important differentiation. As the attitude is key to survival in this era of fast paced changed. The changes are fuelled by technology (the web, mobile, gaming and social etc) and more access to information than ever before forces us to be constantly thinking and adapting to whats next. How do you thrive when disruption is everywhere? I think a couple of things become more critical than ever:

  • Business model innovation – Companies must adopt innovation in all it’s aspects and create ways to test outside the normal controls
  • Adopt a test, fail, test, fail, test, succeed mentality
  • Embrace team work and a matrix org charts that empowers team leaders
  • Become ‘Skill hoarders” and embrace/develop a four year career path. Set up new employees for a powerful 2 -4 year development and management experience
  • Embrace technology in all it’s aspects, do not limit its access
  • As individuals – Seek a variety of experiences, move into different topics, and different roles

There’s no doubt a lot more to this list, and IQPC addresses many of these problems through our Academy and Leadership Development programmes. We could always do more, and should, and will, but I also think individuals have to realise this new reality and embrace it.




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