it

31 07 2012

Lot’s of people like to talk about ‘it’, as in she just gets ‘it’, or he doesn’t get ‘it’, but no one knows exactly what ‘it’ is…

I think ‘it’ is many things:

  • Bringing passion to what you do… everyday. (Hint: Turning up isn’t enough)
  • Truly listening to your colleagues and other people’s point of view. You don’t have to agree but you have to listen and understand.
  • Understanding customers experience with your event and your marketing.
  • Not being the expert… always learning… trying new things… challenge all assumptions.

I work with lots of cool people who get ‘it’, understand ‘it’, and try to apply ‘it’ everyday, ‘it’ makes ‘it’ fun!

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27 07 2012

Great post on MIT study about response times on leads!

Tembé Way

How you ask? Well in my experience it’s clear, and the clarity is underscored by this MIT study.

Before I came to WBR, I worked at IIR, a direct competitor. I spent alot of my energy with the DLS team (surprise, surprise). And one of the things that stayed with me, besides the fact that this is the single biggest sales channel by far for bringing in delegates, is how amazed our inquiries were when we called them up right away, with no delay…the moment the lead came in.

That’s the WOW factor they talk about in the MIT study. “WOW that’s fast. You are impressive.”
These leads are also converting because you’re getting hold of them due to something amazingly called ‘presence‘: When someone inquires online, and you call right away, you likely know they are
1. sitting at their desk
2. actually at the

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