Lot’s of people like to talk about ‘it’, as in she just gets ‘it’, or he doesn’t get ‘it’, but no one knows exactly what ‘it’ is…
I think ‘it’ is many things:
- Bringing passion to what you do… everyday. (Hint: Turning up isn’t enough)
- Truly listening to your colleagues and other people’s point of view. You don’t have to agree but you have to listen and understand.
- Understanding customers experience with your event and your marketing.
- Not being the expert… always learning… trying new things… challenge all assumptions.
I work with lots of cool people who get ‘it’, understand ‘it’, and try to apply ‘it’ everyday, ‘it’ makes ‘it’ fun!