Boring Boring Boring…

11 10 2012

That’s the knock on most business to business conferences… and certainly the main theme in this great piece “The Posh, Predictible World of Business Conferences” by Eric Garland (Thanks @whoisdarwin for sharing). Eric makes some fantastic points, and they are all true.

The challenge is for event organizers to break the “2 speaker/coffee/2 speaker/lunch/2 speaker/coffee/2 speaker /cocktail” mold, and never has the need to do so been so high. If we want our events to resonate with our audience and cut through all the noise, we have to deliver a different experience. Likely it will involve more work not less, including more speakers (talking less), professional moderators, more flexibile agendas, more interaction, less power point, and more immersive experiences that will require different venues and more site tours. 

With this in mind it was also refreshing to see this great concept from our very own IQPC team at Defence IQ: Live vehicle testing at The Internation Armored Vehicles Show. Anything that promises an experience that includes “sinusoidal waves” and “rough goings” is guaranteed to break the mold, you can’t exactly test drive an armored vehicle online.

I also love this: http://www.pecha-kucha.org/ 20 slides, 20 seconds each. Then the PPT gets turned off!

I also think the unconference format holds great potential.

Giving delegates these type of immersive experiences is the future of B2B events!

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One response

11 10 2012
James Wight

Couldn’t agree more, you only have to stand at the back of some conferences and see some delegates yawning, or even asleep. Shorter sessions, more vetting of speakers (a la TED) and creative agendas can only spice up the industry as a whole. The 20 slide aspect is interesting, but needs to be taken even further, as it is I’ve seen it being imitated on a few programmes, one of which is here: http://www.hopeandhomes.org/get-involved/fundraising-and-events/events/night-of-adventure-2012

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