Paco Underhill Podcast on B2BiQ

15 09 2017

Paco Underhill

Our podcasting super star Seth Adler, has posted some amazing podcasts over the past six months via B2BiQ, but this is one of my favourites!

Seth recently sat down with Paco Underhill, the author of “Why we buy“, the seminal book on the science of shopping. It’s a broad ranging interview, sharing insights on how simple observation can help save organisations millions all the way to skinny dipping with John Lennon and dealing with issues around homelessness!

You can also go to B2BiQ to listen to a range of other podcasts on CX, Shared Services, Artificial intelligence and process excellence.