UBM Acquire CMI

2 06 2016

CMI logoInteresting press release from UBM yesterday about the acquisition of the Content Marketing Institute.

It seems on paper to be a good match, which I am sure will go through the normal M&A growing pains, but it does seem like a good acquisition for UBM and this blog post from CMI seems very positive.

However, I think it’s interesting from another level. Will the acquisition help UBM become a content marketing machine?

By applying the theory and strategy of content marketing (eating their own cooking?) CMI has very quickly built a highly successful series of events. Growing from 600 delegates in 2011 to over 4,000 in 2016 and spawning a number of successful spin offs around the world. The CMI events also show a level or speaker curation and pride in the agenda that is missing from many commercial B2B events. They also have some innovative approaches to sponsorship and event management.

It will be very interesting to see if UBM can adopt these practices and have a similar effect on other events in their portfolio. Perhaps a new model for the event industry.

 

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12 11 2015

The creative geniuses at Adobe are at it again…Thanks for sharing Dhiraj!





Ever Wondered What Happens At An IQPC Exchange?

21 10 2015

Have you ever wondered what’s so special about our Exchange format events at IQPC? Well here’s some insight into why the speakers, sponsors and delegates are so happy! Watch this video from our CMO Exchange in Florida.





Why start your career at a conference company?

4 08 2015

Our Regional Managing Director Joby Turner recently gave a presentation to graduates at the 2015 London Graduate Fair.

In the video Joby gives an overview of IQPC, the job functions, progression opportunities and ultimately explains why a conference company is a great place to kick start your career! and he says it all better than I can!





Are you buying clicks?

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Collaboration at a cost?

12 06 2015

Collaboration

I got this great post from the Marketoonist this week, I’m sure we can all sympathise with the pain!

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Leadership Lessons from Leadercast

3 06 2015

I recently attended (watched?) the Leadercast online event, billed as the largest leadership event in the world. It featured presentations from a great range of speakers including Seth Godin, Rudy Giuliani, Peyton Manning, Ed Catmull and Malala Yousafzai the “Bravest Girl in the World”. There was numerous highlights and the Q&A’s between speakers was very insightful, but here’s a few of my highlights:

“Limit your field of view and you will see more!”, From ex Navy Seal Rorke Denver, I see this all the time, and am often guilty my self. As an even wiser colleague once told me, Don’t boil the ocean!

“Bravery is a team sport”, Ed Catmull from Pixar told a great story about how someone accidentally deleted a whole section of Toy Story 2 from the hard drives. Imagine that? but remarkably no one reverted to the blame game, instead they focused on fixing the process which allowed it to happen, if the finger of blame had come out it would have killed the culture that allowed creativity to thrive! Even though they knew who did it!

“Leadership is a path of Self Discovery”, I can’t remember who said it, but just take a look at the range of speakers, you would find it hard to put together a more disparate group, yet they are all leaders in their own right. Everyone must find their own style of leadership, and there is no right or wrong answer for any set management or leadership challenge, you just have to be true to your self, be honest, and find your voice.

For bonus marks you can download your FREE special report on 12 Principles of Great Leadership.