A picture is worth a thousand words

2 06 2010

HubSpot recently created this great post on 22 social media diagrams.

The guy’s over at www.starshot.com also did a great post on visualization. Which reminded me of this crazy site on Nonsensical Infographics, and my favorite visual thesaurus by Thinkmap. I’m a visual type of person.

All of which lead me to this very cool tool from Wordle (Thanks Wordle.net) to visualize my blog:

The above image shows in a glance where I have been and where I need to go with this blog. It’s a powerful image for me, even though it’s  stuffed with words. It tells me where my focus has been topic wise, and leads me to question if I am focusing on the right things. It’s also great tool for quickly checking if you have your keywords right on a website. I love it.

All of this just shows the power of images, I don’t think we use them enough!

Most conference brochures or event websites often do a poor job of using images. Conferences are all about that physical contact, the fast paced interaction between people, buyers, sellers and thought leaders sharing ideas and doing business, and an image is the perfect way to express it. Even from an agenda point of view, many conferences struggle to clearly convey the key focus of the event, what better way to do this than tag cloud?

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Why Blog?

14 05 2010

People often ask me why I blog.

I have no ambition to be the next Seth Godin or Chris Brogan. They do it way better than I ever can, and I love my job with IQPC.

I blog,  because I can… It helps refine my art, marketing! I think sometimes we forget why we get into marketing, between all the deadlines and all the sign offs we forget that marketing is about communication. My blog helps me communicate with people who work for IQPC, people who are looking to work at IQPC and maybe the odd customer or competitor.

Recently I interviewed two very talented marketing people in New York and they had both read my blog. The fact they found my blog shows they know how to do research, and shows they care about what they do or what they are trying to do. It opens the door to a more meaningful conversation at a more advanced level.

I was also recently approached by one of our most talented marketers, Emma Cobbledick, who offered to help me out, why did she do that? Well she noticed I sometimes forget to use spell check (Yep, I am that busy) and because she gets it. She’s a smart marketer, she’s a communicator, she’s knows the art of story telling, and so she has “unofficially” become the editor of my blog.

Blogging is about communication. Telling and sharing stories…..Why don’t you blog?