The IQPC team behind Click Egypt, the online and digital marketing summit have put together this great Introduction to the basics of Social Media success ebook.
It includes the basic steps to get started: Management buy in, resourcing, growing bigger ears, focus, engage, learn, measure and teamwork. As well as some great tips on the major social media networks like Facebook, Twitter and LinkedIn. Plus some links to some cool tools you can use to simplify, organise and monitor your social network presence (and they are all free!).
It also includes this great quote from Scott Cook at Intuit, “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is”. Which I think highlights how control of the messaging, if ever there was any, has really changed with social media and the depth of change that will be ultimately required within organizations if they really want to use social media in their communication mix.
You can see some of the amazing speakers (Coca-Cola, Pepsi, Vodaphone, Sony, P&G, Kraft, Nestle, Expedia and more) and read more about the event at www.clicksummitegypt.com or follow @socialmarketME. If you are in Egypt and interested in Online Marketing and Social Media this is a great place to start!